Cyber Monday stands out as a pivotal annual campaign for fashion retail brands, and I had the privilege of contributing to its success during the 2022 campaign. Following the guidelines from the Art Director and Creative Director, I developed the homepage design, multiple emails, app assets, and social media content. I collaborated closely with a freelance motion designer on creative edits, ensuring that the video met UX requirements and served our customers effectively. This event was marked by substantial customer engagement, with shoppers enjoying the best deals on gifts for loved ones and personal indulgences alike.